You’d think it's easy. Sell Barbados as a tourist destination. Trouble is, in the Caribbean, every island looks like heaven, and in fact, every island looks like every OTHER island, when it comes down to the standard vacation brochures. But Barbados takes many tacks for many tourists. In Canada and the U.K, the shared commonwealth history means Barbados can sell itself as stress-free sunshine and surf. But in the U.S campaigns, Barbados advertisements need to include snippets of history and geography lessons. The moral of the story: even when you are promoting paradise, one campaign does not fit all consumers.

[episode 7-39]