Think of a Jamaican tourism ad... Now, regardless of the images that come to mind, undoubtedly the soundtrack in your head is probably Bob Marley’s "One Love". And what’s so remarkable about that? Well, it wasn’t so long ago that reggae was considered too dangerous for marketer’s tastes. After all, reggae is protest music, and political, and Jamaica has seen its share of political violence... so what’s changed? At some point in the 1980s, the world began to embrace Reggae as culture, culture became part of the tourist draw, and at the same time, Jamaica’s worst violent episodes seem to have ceased. Ten years later, "One Love" has become the outright audio logo for Jamaica.

[episode 8-31]